You will go in to exam with many experiences from studying the Media. However, you must have a good range of current, working examples in order to demonstrate knowledge and understanding about your chosen topic. This means that you have studied, in detail, several film texts, music artists, multiplatform video games or newspapers and magazines.
Things to think about when choosing a case study:
Can I contrast it against other examples?
Is it current (within 18 months)?
Do I have a genuine interest in this case study? (trying to write about something you don't particularly like is hard)
Will I be able to demonstrate and use appropriate terminology to support my points?
Below are some good case study ideas and approaches, but different media exam boards require different responses, so please check your exam board first!
Students should undertake a case study of one of the six areas (film, music, newspapers, radio, magazines, video games) with a view to considering their production, distribution and consumption. In other words, they are not focussing on aspects of textual analysis; they are looking at institutional processes and audience consumption. There should be some focus on the student’s experience of being a consumer of a particular medium.
You should research across a range of texts and sources and refrain from just visiting wikipedia. If you are thay way inclined, then make sure you investigate the links/references section and make sure you know which company distributes or owns that institution. Youtube is often a good starting point and many critics/lovers of the media will add videos or playlists. The following is all about News International, taken from last year. This shows how much media changes, given that the whole News of the World scandal has rocked the Murdoch's world - there's no cream pies in these videos. Consider the factors affecting several other local and national newspapers as a basis for research. See seperate tab for works in progress.
What do students need to know?
They need to have a good up-to-date working knowledge of the key issues involved in production, marketing, distribution and consumption of media artefacts (or texts).
They need to be able to refer to actual examples to support their points.
They also need practice at the format of the examination in order to hone their skills.
What sort of questions will be asked?
Students will be expected to answer the question using the examples from their case study material to support points made in the answer.
The questions might ask students to consider,for example, how media industries are making use of advantages in digital technology; how audiences consume/receive a particular medium/artefact; how and why changes in consumption and production are happening; the extent to which media audiences are the agents, beneficiaries or victims of change; the means of distribution/exhibition for their particular case study.
Other important advice - remain objective when you are writing about your case studies, you need to be able to consider a media text from several perspectives.